News
Gyro works with Webex on pan European programmes
January 31st 2005 - Gyro Group, the integrated brand communications agency, has been appointed by WebEx Communications, Inc. (NASDAQ: WEBX), the leading strategic web applications provider, to provide marketing services across Europe.
WebEx, the fastest growing technology company in 2003*, now holds nearly 67% of the market share in online meetings and web conferencing services. Its brief to Gyro was to significantly increase its European reach and build on its existing European client base.
Gyro has conducted research on market perceptions of Gyro in the UK and France and this has led to adoption of a marketing strategy which is designed both to increase brand awareness for WebEx in the European market and to generate viable sales leads. The pan European programme of activities includes integrated multi media online campaigns and targeted mailings, which provide multiple touch points to the target audience.
Sylvia Jensen, EMEA Marketing Director for WebEx, comments, ’Gyro has helped us to understand the needs of our prospects in the major European marketplaces. They have also provided us with a fresh creative approach to our marketing and the initial responses to the marketing activities are encouraging.’
* In 2003, Forbes announced that WebEx was the fastest growing technology company over the previous five years, based on compound annual revenue growth of 186%.