News
Tate & Lyle Commissions Gyro International For Second Phase Of Global B2B Advertising Programme
10 February 2006 - Gyro International, the integrated brand communications agency, today announced that it has been commissioned by Tate & Lyle to handle the second phase of its global B2B advertising programme for the TATE & LYLE REBALANCE® service.
Tate & Lyle REBALANCE® Solution Sets are co-processed combinations of ingredients that allow food manufacturers to achieve certain nutritional goals, such as calorie or fat reduction in a product, without compromising on taste and texture.
This latest campaign will begin in early 2006 and follows the successful launch of REBALANCETM that was implemented by Gyro in April last year. Gyro has worked with Tate & Lyle since 2002.
Greg Morency, Vice President of Marketing for Tate & Lyle said, “Gyro’s B2B expertise and market leading position is ideally suited to support our new approach to customer solutions, as market innovations in their own right.”
Richard Perry of Gyro said, “We are delighted that we will be continuing to work with Tate & Lyle on this exciting project. Tate & Lyle was instrumental in our decision to launch our own media planning and buying team which has already billed in excess of £2 million since its launch last year.”