News
T-Mobile Takes On Gyro International
14 February 2007 – Gyro International, the UK's fastest growing integrated brand communications agency, today announced that it had been appointed by T-Mobile UK to handle its UK business to business marketing programmes.
Gyro will be working with T-Mobile in the UK B2B marketplace and will initially be working on delivering high impact acquisition campaigns along with sales tools and channel marketing within the SME and LE markets. The agency will also be working on a number of strategic projects targeted at the UK's business market.
Gyro won the T-Mobile business following a competitive pitch. Budget levels and other agencies involved were not disclosed.
Katherine East, Head of Business Campaign Management of T-Mobile, said: "T-Mobile has a growing business base in the UK and has some strong activity planned for 2007 and beyond. The appointment of Gyro, which demonstrated both great creative and strategic thinking in the pitch process, will ensure that we drive the T-Mobile business brand forward in this increasingly important market."
Richard Perry, Chief Strategy Officer of Gyro International, commented: "This is another tremendous account win for Gyro. T-Mobile already has nearly 17 million customers in the UK and obviously has a fantastic brand presence. We are looking forward to helping T-Mobile to re-energise its B2B proposition and drive new customers to the brand."