News
Gyro International confirms retention of Sun Microsystems contract
21 September 2005 – Gyro International, the integrated brand communications agency, today confirmed that it had retained and expanded its brief with Sun Microsystems, Inc. following a competitive pitch.
Gyro has been appointed as the global agency for below the line activity for marketing programmes and for a selection of online demand generation activities for the Integrated Marketing and Global e-Marketing teams.
Gyro will be working with Sun's Marketing teams to plan and develop integrated Go-To-Market campaigns and programmes such as new product and solution launches and strategic programmes.
Gyro retained the account following a world wide tendering process which originally involved 16 agencies.
Gary Brine, CEO of Gyro International, said: “This is a massive vote of confidence in the Gyro International network, the work that we have done for Sun in the past and our proposed strategy for the company in the future. It is obviously hugely satisfying for Gyro to retain this account against the quality of the agencies that we were pitching against and we are looking forward to working with Sun in the years ahead.”
“Gyro demonstrated a truly integrated approach and distinctive creative brief,” said Cyndi Kubich, Senior Director, Integrated Marketing, Sun Microsystems, Inc. “Over the last 10 years, Gyro has provided Sun with unparalleled service through its strong global account management structure. We have developed a strong relationship with the agency over the years and I am confident that they will continue to deliver over and above the brief.”