News
Gyro International Makes Springvale Brand Sustainable
27 March 2008 – Gyro Manchester has completed a rebrand of its client, Springvale, a manufacturer of Expanded Polystyrene (EPS), including a new brand identity, product literature, display and exhibition stands and a brand new website.
The new look has been designed to communicate Springvale’s green credentials and features the strap line ‘Sustainable Insulation Values’.
The new website features comprehensive company and product information and will evolve during 2008 to include dedicated areas for the company’s partners and an e-commerce capability.
The company’s campaign is planned to roll out in 2008 to include press, digital, direct marketing, distributor and sales support.
Mike Omesher, Commercial Director of Springvale, comments: “The team at Gyro knows our industry backwards, and together we recognised that sustainable building practices have meant EPS is undergoing a real renaissance in the industry. We wanted to capitalise on this trend by promoting our commitment to developing environmentally-friendly products that help specifiers, contractors and new home builders to meet stringent regulations. With our new brand, website and literature, we feel we’re in a great position to do just that.”