News
Gyro To Launch Sony VAIO Professional
8 November 2005 – Sony Electronics has appointed Gyro International, the integrated brand communications agency, to launch the new range of Sony VAIO Professional notebook computers, following a competitive pitch.
The VAIO Professional range is designed specifically for the business user and is packed with innovative business tools such as built-in videoconferencing cameras, fingerprint readers (for optimum security) and X-Black screens.
The VAIO Professional range will be released in November.
Gyro has been appointed to create an identity for the VAIO Professional brand and launch the range to market.
An internal communications campaign is currently underway within Sony offices and a Channel launch programme will begin in November. This will be followed by a SMB on and offline advertising campaign.
Matt Price, Product Manager of Sony UK, said: ”Gyro have very effectively matched our brief, which was to communicate the real value that Sony’s VAIO Professional notebooks deliver to users. The campaign achieves strong cut-through in a category where media executions are dominated by specifications and low-price messages.”
Richard Perry, Managing Director of Gyro International UK, said:
“We’ve developed the new VAIO Professional campaign to communicate the key VAIO Professional values and introduce VAIO as a product designed specifically for business use. We’re very excited about the creative – it’s got great stand-out from the competitive activity that’s currently in the market place, and we’re looking forward to seeing the campaign live in November.”