News
Rentokil Initial Hires Gyro
21 February 2006 – Initial Integrated Services, a Rentokil Initial company, has announced that it has hired Gyro International, the integrated marketing agency, to implement a range of marketing programmes over the coming year.
Initial Integrated Services held a competitive four way pitch at the end of 2005 for the contract (it was not disclosed which other agencies were involved in the process).
Initial Integrated Services draws on the extensive capabilities of the Rentokil Initial group – one of the largest business services companies in the world – to create bespoke packages of facilities services, tailored to individual customer's needs.
Initial Integrated Services offers clients an integrated or “joined-up” solution for their service needs through an entirely fresh approach to facilities. From cleaning and catering to hygiene and electronic security, the company leverages the extensive capabilities of Initial companies to shape innovative customer propositions that ensure economy of scale, efficiency of operation and excellence in service delivery – all, of course, with resulting cost advantages.
While the company provides multiple services, it delivers a singular solution: one invoice, one account manager, one helpdesk, one contract and one motivated service team, all backed by the powerful foundations of the Initial brand.
Gyro will be launching a fully integrated demand generation programme on 1 March 2006 which will include press, direct mail, web, email and events.
Gyro will also be running separate awareness and demand generation campaigns on behalf of Autograph Foodservice, the catering arm of Rentokil Initial.
Fiona Perrin, Sales & Marketing Director, Initial Integrated Services said: ”Gyro thoroughly impressed us with both their creativity and their joined-up approach to marketing. As a one-stop shop ourselves, it was entirely appropriate that we joined forces.”
Richard Perry, Managing Director of Gyro International UK, commented: “This is another great account win for Gyro and starts our year in the best possible way. Initial Integrated Services has a tremendous offering for clients and is ideally suited to the kind of fully integrated marketing programmes that we will be delivering for them. We are looking forward to working with the company to help achieve its growth targets.”