News
Gyro International cleans up at Precision Marketing Awards
27 May 2008 – Europe’s largest B2B agency Gyro International cleaned up at the Precision Marketing Awards winning Best IT Campaign and a commendation for Best B2B Campaign for work the agency carried out with T-Mobile.
Beating off tough competition from WDMP, Tidalwave, Mason Zimbler, Arc Worldwide and Chemistry Communications Group across the categories, Gyro International was rewarded for its highly innovative and targeted campaign for T-Mobile.
The agency was tasked with opening a dialogue between T-Mobile and its prospects regarding their telecommunications packages. To ensure T-Mobile cut through within the congested telecommunications market, Gyro International developed an innovative direct marketing concept focusing on T-Mobile’s positioning as the ‘active listener’. Targeted prospects were sent a direct mailer which included a business card with details of their dedicated account manager, a USB microphone and a handwritten letter of introduction driving them to a personalised micro site. Prospects were encouraged to leave a message, using the microphone, talking about their needs and problems with telecommunications allowing the account manager to respond via the prospects’ preferred channel.
The results of the campaign have been outstanding; to date generating over £2million of qualified leads in the sales pipeline for T-Mobile and a 57% response rate of those targeted agreeing to meet a dedicated sales representative. Due to the lead times within the telecommunications industry, further results are expected.
The awards follow a winning streak for the agency who were just last week highlighted as “Ones to Watch” in the Sunday Times Profit Track 100 for the exceptional growth the agency has experienced.
Gary Brine, Chief Executive of Gyro International comments: “Winning Best IT Campaign is a fantastic achievement for the agency and wholly deserved by the teams involved. T-Mobile’s problem was very real and one experienced by many of us in the B2B market. It was important that we delivered something personal, new and interesting. The results speak for themselves and alongside achieving our client’s objectives; it’s just the icing on the cake to be recognised by the industry for our efforts and creativity.”