News
Gyro SF goes beyond boundaries for Océ Wide Format Printing Systems Division
14 January 2008 – This week, Gyro San Francisco launches a new integrated marketing campaign for Océ North America’s Wide Format Printing Systems Division. The campaign highlights the award winning technology Océ brings to the Wide Format arena with the Océ Arizona® 250GT – from the Océ VariaDot™ technology which results in up to 35% lower ink consumption to the versatility in types of surfaces it can print on.
“As Océ’s strategic communications partner in the US, we were excited about the opportunity to help communicate the clear market advantages the Océ Arizona 250GT brings to reprographers, print shops, and other potential wide format customers.” said Milan Martin, senior vice president, Gyro International. “Traditional wide format printing companies take a fairly conservative approach to their communications. We feel that our work provides a more provocative tactic to this space. Our visual metaphor approach will certainly stand out.”
The communications will run in media properties such as Sign Business, The Big Picture and Wide-Format Imaging to name a few. The campaign is scheduled to run during the first half of 2008.