News
Gyro International wants kids more connected with NComputing
This week Gyro International launches a series of print and on-line ads for NComputing. The new campaign communicates the revolutionary capability to unlock the excess capacity of a single PC to seamlessly power multiple virtual computers.
“The campaign nods to the educational mission of NComputing by using a brain as a metaphor for untapped potential,” says Erik Ulvestad, creative director, Gyro. “We want to break through the clutter of what traditional PC providers communicate while making it easy for educators to see how breakthrough this technology really is.”
The current campaign will be targeting district administrators and IT decision makers in the K-12 market in the United States. Readers will see the ads in eSchool News, THE Journal, and Edutopia. There are plans to broaden the campaign by the end of the year to other audiences and additional channels.