News
Moss Bros Group plc appoints Gyro to support launch of new UK stores
14 November 2005 - Gyro International, the integrated brand communications agency, has been appointed by Moss Bros Group plc to support the company’s extensive UK expansion plans.
Moss Bros will be opening new stores across the UK over the next year. Moving forward, Gyro will be supporting the launch of these stores as well as reworking the communications in its existing stores. Gyro’s aim is to drive in-store traffic into each store by introducing a programme of consistent and creative customer incentive schemes, based on detailed customer research. Activities will include print and radio advertising, media inserts, in-store promotions and leafleting.
Andrew Barclay, Head of Marketing for Moss Bros Group said, ‘We are currently working with Gyro on a number of marketing initiatives including the recent launch of our mail order offering. Gyro has prepared insightful and creative responses to the briefs and we look forward to working with the team as we roll out these programmes over the next few months.’
Richard Perry, Managing Director of Gyro said, ’We are delighted to be working with Moss Bros to support its store expansion programmes for Moss and Moss Bros hire. Our aim is to excite shoppers through innovative programmes which will be run in each store and will provide tangible, measurable results.’