News
Moss Bros Group plc appoints Gyro to launch Summer Sale across multiple brands
29 June 2005 – Gyro International, the integrated brand communications agency, has been appointed by Moss Bros Group plc to launch the company’s summer sale across its Moss, Hugo Boss, Cecil Gee and Beale & Inman brands.
The summer sale campaign, which was launched on 17 June, will use a combination of direct mail, e-marketing, incentives and online in order to drive an increase in footfall to the relevant Moss, Cecil Gee, Hugo Boss and Beale & Inman stores across the UK as well as provide improved data for future marketing programmes.
Richard Perry of Gyro said: “We are delighted to be working with such an established Retail Group as Moss Bros. Gyro International has traditionally been associated with integrated B2B campaigns but our appointment by Moss Bros illustrates how the disciplines of B2B marketing can be utilised in a consumer setting both for the immediate impact and in order to drive intelligence for future campaigns.”
Andrew Barclay, Head of Marketing for Moss Bros said: “We are looking forward to working with the Gyro team which has already brought a fresh perspective to our marketing campaigns. We have a very robust customer database and want to increase the relevance of our marketing messages whilst reducing communication costs and ultimately, achieving a greater return from our marketing budget. The appointment of Gyro is another positive step forward in the turnaround of the company.”