News
Moss Bros Group plc appoints Gyro as CRM Agency
24 January 2006 – Gyro International, the integrated brand communications agency, has been appointed by Moss Bros Group plc as its CRM agency across all their fascia’s which include Moss, Moss Bros Hire, Cecil Gee, Hugo Boss and Beale & Inman. This follows the recent appointment of Gyro to launch the company’s sale and new season communications as well as their new mail order catalogue.
Gyro will be responsible for developing and managing the Moss Bros Group’s CRM database with immediate effect. Fees were undisclosed.
Richard Perry of Gyro said: “Gyro has a significant expertise built over the last 14 years working with business to business clients in segmenting data and building profile models. This expertise can be transferred to the retail market and will enable Moss Bros to monetise its existing database.”
Andrew Barclay, Head of Marketing for Moss Bros said: “We had no hesitation in choosing Gyro to manage our customer database, due of their vast experience in managing customer relationships. Having managed other areas of our business and successfully launching our mail order catalogue, we were confident they would be the best agency to handle this area.”