News
Gyro East Coast Introduces the Brand Identity for LifeCell
30 January 2008, London – Gyro East Coast has just come off the successful launch of the new brand identity for LifeCell and it has been received with rave reviews.
In collaboration with the SMT at LifeCell, the overwhelming impact of the first brand week in LifeCell’s young history made a strong impression on almost everyone that took part. From marketing to regulatory to reception, people took part in all the activities ranging from color transforming coffee mugs to tutorials on how to use all the different templates.
This coincided with the first ever LifeCell advertising in January that provided some real excitement and momentum heading into 2008.
“It is a testament to the hard work and dedication that Gyro put into this re-branding initiative that made not only our new brand come to life but also made LifeCell’s first brand week such a huge success,” said Deborah Lind, LifeCell Senior Marketing Manager.
The LifeCell team comprised of Creative Directors David Chamberlain and Eric Dowell, Client Services, Ian Cohen, Kate Adams, James Brown.