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Gyro To Implement Latest WebEx Advertising Campaign
14 September 2005 - Gyro International, the integrated brand communications agency, today announced that it was launching a major new advertising campaign on behalf of WebEx Communications, Inc. (NASDAQ: WEBX), the market leader in driving real-time communication and collaboration on the web.
Gyro has been implementing a fully integrated marketing programme for WebEx since the beginning of this year and this latest element of the campaign, including the creative and media buying elements, has been handled by Gyro’s London office.
The campaign will include online advertising and an extensive poster campaign at Heathrow Terminals 1, 2 and 4 as well as platforms of the Heathrow Express. The Heathrow element of the campaign will begin on 15 September and will last for two months.
The campaign will also include Computer Weekly hosting a “webinar”, utilising the WebEx platform, on Implementing Secure and Effective Online Communications. This is the first online meeting that Computer Weekly has hosted and will take place on 20 September. The publication has been extensively promoting the online meeting with full page announcements in recent editions and banner advertising on the ComputerWeekly.com website.
Richard Perry of Gyro International said, “This is the sort of innovative integrated campaign that Gyro has become known for in the B2B marketplace. We are breaking new ground with the tie up with Computer Weekly and believe that the “webinar” will succeed in perfectly illustrating the benefits and efficiencies of the WebEx service to its target market.”
Sylvia Jensen, EMEA Marketing Director for WebEx, said, “This latest phase of our campaign is designed to increase general brand awareness of WebEx and its services and will highlight the advantages of online real-time communication and collaboration. Heathrow is an obvious site for us given that a great number of people who are travelling on business could almost certainly have achieved their meeting objectives online utilising the WebEx platform.”