News
Gyro adds Juwel to its crown
21 December 2007 – Gyro International’s Manchester office has won the creative brief to launch German-owned Juwel Ltd in the UK. The contract incorporates branding and positioning Juwel for the UK market, creation of all marketing materials, including the company web site, and a public relations programme.
Juwel UK is the second European market expansion for Juwel, after a successful launch in the Netherlands last year. Juwel has its manufacturing base in Kamp Lintfort, near Düsseldorf.
Commenting on his decision to work with Gyro, Joe Robinson, Managing Director for Juwel in the UK said: “I needed a new web site, a new look, a new brand and PR to support our launch – and quickly. I needed a cohesive and multi-skilled team that would really get to understand our needs, with experience around our target markets, one that would work with us on a demanding timescale and could offer us that elusive and often un-definable advantage.
“I am convinced that working with an integrated agency was the right way for us to go and I am impressed with Gyro’s results so far. It would have been a nightmare for us if we had bought services piecemeal.”
Danny Turnbull, General Manager for Gyro’s Manchester operation adds: “We find this a common plus with clients – an integrated approach means after one meeting the client knows every element of the marketing mix has been covered.
“For instance, after just one meeting with Juwel the creative brief, branding and positioning strategic work, PR and web site creation all got under way. Without a full service agency this would have taken Joe and his team weeks to accomplish and many more meetings!”