News
ING REIM appoints Gyro to review collateral in Europe and Far East
12 April 2005 - Gyro International, the integrated brand communications agency, has been appointed by ING Real Estate Investment Management (“ING REIM”) to review its full range of marketing communications materials across Europe and the Far East.
Gyro’s brief is to review the existing materials within the context of the ING Group’s corporate style and create a consistent ‘look and feel’ that can be applied across different regions to reinforce the company’s position as the world’s leading real estate investment manager.
In addition, Gyro is implementing a management system to facilitate the seamless production of consistent materials in each of the regions. The new system will allow cost saving benefits afforded by using local production facilities while protecting the corporate identity globally.
Rachael Curr, Marketing & Communications, ING REIM UK comments, ‘As the world’s leading real estate investment manager, we look to provide a consistent, high quality service from each of our offices across Europe and the Far East. An important part of achieving this is ensuring that all the materials reflect both the quality and the consistency of our offerings. Providing a solution which is acceptable to each region is not an easy task for Gyro but we are confident we have appointed the team most capable of achieving this.’