News
Gyro International to launch new campaigns for Euronext.liffe
15 May 2007 – Gyro International, the UK's leading independent full service integrated communications agency, today announced that, following a competitive pitch, it had been appointed by Euronext.liffe to promote two of its services for equity futures and options.
Euronext.liffe is the derivatives business of Euronext – a subsidiary of NYSE Euronext – and is the world's second largest derivatives exchange by the value of the business transacted through the exchange every day.
Gyro will be launching several new campaigns for Euronext.liffe over the coming months.
The campaigns, which are targeted at users of equity derivatives in investment banks as well as traditional funds and hedge funds, will use a range of media including on and off line advertising, a series of direct mailings and emarketing.
The first campaign is UK based and will focus on two service solutions that Euronext.liffe offers for trading or registering equity derivatives either On-exchange through LIFFE CONNECT® or Off-exchange (“OTC”) through Bclear.
The second campaign will focus purely on the OTC Bclear solution. This campaign will begin in the UK and will roll out to other European markets in the coming year.
Ian Tabor, Marketing Communications Manager at Euronext.liffe, commented: “These services are used to either trade or register highly complex and sophisticated financial instruments and are targeted at a relatively small number of potential users. It is therefore vital that any associated marketing campaigns are equally focused and targeted. Gyro has developed a fully integrated campaign that will reach the users of these products on multiple levels.”
Matt Kitcherside, General Manager of Gyro International UK, said: “Euronext.liffe is a leading brand in the financial exchange sector and is a great company to be working with. Using our extensive B2B experience, we have devised a marketing programme for these two services that will further enhance the Euronext.liffe brand amongst its target audiences and deliver new customers to the company.”