News
Gyro wins brief to boost American Chemical Society (ACS) marketing campaign
The ACS is the world’s largest scientific society, with 160,000 members worldwide
20 September 2007 – Gyro International has won the American Chemical Society account, the world’s largest scientific society. The primary aim is to launch and implement an unprecedented, coast-to-coast marketing campaign in the US.
This is the first time that the ACS has embarked on such an extensive marketing and communications programme. The win follows the recent acquisition of integrated marketing agency Cicero by Gyro International, whose San Francisco office will help augment the campaign.
Founded in 1876, the ACS is a self-governed, individual membership organisation, providing world class scientific information through publications and databases, and opportunities for peer interaction, networking and career development among its 160,000 members, who represent all fields of chemistry.
Gyro has been tasked with raising the awareness of the ACS and its activities among both internal and external audiences, especially its younger chemists. The society also partners with its counterpart professional organisations worldwide to promote best practice and expertise.
The American Chemical Society’s vision is to improve people’s lives through the transforming power of chemistry, so it has challenged Gyro to help communicate this to new and existing members, scientific organisations and others who practice and use chemistry.
“We are delighted to have won this significant piece of business from the ACS and are looking forward to helping the society increase both its retention rate of existing members and drive new members to the organisation,” says Gyro Group Account Director Peter Brown.
In addition to providing invaluable strategic input into the ACS marketing plan, Gyro will advise on and manage the society’s brand development, internal communications and corporate identity.