News
Gyro Launches Adobe Acrobat 8 Professional
19 October 2006 – Gyro International, the integrated brand communications agency, today announced that it was handling the launch of Adobe Acrobat 8 Professional, the next generation of the hugely successful Adobe Acrobat range.
Gyro has been briefed to create a series of events to launch the new product to relevant audiences throughout the UK. Gyro has designed an inflatable set of domes, each of which is 12 meters in diameter, which will be used to take attendees through two sessions. In the first dome, the audience will be talked through how Adobe Acrobat 8 can impact their specific business and in the second dome they'll get the chance to try the product out in a hands-on training session.
Each session is tailored to a specific sector or discipline including marketing, IT, legal and local government and will cover the capabilities of the product in the context of the user's role/line of work, giving them a clear understanding of how Adobe Acrobat 8 will help them within their role.
Over 160 separate events will take place between the 17th of October and 1st of December. The tour will be visiting London, Birmingham, Leeds, Edinburgh,Bristol and Manchester.
Gyro has developed direct mail, email and press inserts to help drive and generate event registrations.
Richard Perry, Managing Director of Gyro International UK, commented: “Gyro has worked closely with Adobe for a number of years now and this is one of the most exciting and innovative programmes that we have been involved in. The inflatable domes that we are using have a unique feel and give exactly the right ambience to the events. They also ensure that we can run a high volume of events that are specifically tailored to Adobe’s target audiences whilst maintaining total control over the venue and the whole event experience.”