Richard Perry
Richard spent 5 years as General Manager of Gyro’s London operation and has 15 years’ experience of delivering integrated communications strategies for some of the world’s largest brands. Richard understands the latest marketing trends and more importantly understands where and when to use them for maximum affect – he’s driven by results, not by the latest fads. He’s worked with many international organisations on a world wide basis including Virgin Atlantic, T-Mobile, Adobe, AMEX, Cap Gemini, Oracle, Tate and Lyle, Sony, Sun Microsystems and Hugo Boss.
After graduating from Nottingham Trent University with a business degree and gaining his CIM marketing diploma, Richard enjoyed a successful career at Haymarket Publishing before joining Gyro in 1995. Richard's first book, Viral Marketing in a Week, was published in 2001. Richard also acts as a marketing industry adviser through his position as a Director at the MCCA.
Richard lives in Weybridge and is married with a daughter, Eve.