Claës af Burén
As General Manager of Gyro in Stockholm Claës af Burén is highly involved in developing branding and marketing strategies for many of our key accounts.
Known in Swedish advertising and marketing circles as somewhat of a telecommunications guru, Claës modestly admits to having some knowledge of the area (a typical Swedish response).
A former key account director at Publicis Stockholm and at Grey Momentum, Claës has worked with Ericsson, Telia Business, Sandvik Bahco, and Canal +. He was also account director for British Airways, helping to establish BA as the first choice for travelling to London from Stockholm, as well as building a strong brand in Sweden.
Claës has a marketing degree and Master of Science (MSC) in business administration and economics from Stockholm University. His passions include golf, although he doesn¹t tell you until half way through the ninth hole that he has a handicap of one!