building your brand

Direct marketing is any form of communication that inspires a response from its lucky recipient. While we’re at it, we always go for a positive response.

The job of a piece of direct is to foster a relationship with a customer, individual by individual. Of course, to do this, we rely on the most detailed information we know about customers to customize the messaging that they see.

A direct campaign gets closer and more personal. It’s delivered straight to the customer’s inbox, in-tray, mailbox or telephone. Gyro is pioneering the use of variable field printing and search advertising in direct marketing in an effort to get results and show everyone else posing as DM experts that there is more to direct than mass mail.

Data is the key to a successful direct campaign and Gyro’s team of analysts and data engineers ensures that data not only complies with international standards but also is clean, accurate and works in harmony with installed bases and CRM systems. Leads are tracked and reported daily so that any action needed can be carried out within 24 hours.